Conversational Commerce

Working closely with developers, I helped design the conversational flows for pre-sale and post-sale purchases on Messenger.

This example was a mockup I made to demonstrate the possibilities of the chatbot and was used in Facebook's Messenger conferences.
Users were able to purchase seat selections, baggage and even excursions for their upcoming trips.

Carousel showcasing items to purchase

The entire flow was designed to be performed all within the chatbot as well as payment.

In-chat payment

The Request

  • Add opportunities for add-ons in-chat
  • Expand non-airline sales opportunities


  • Worked with developers and product managers to outline development required
  • Created conversational flows, scripts and adapted carousel graphics
  • Led on user tests and UATs


  • Expanded revenue opportunities for new and existing bookings
  • Reduced human handover requests regarding purchases for seating and baggage
  • The designs and use cases are a part of Facebook's Business partners.

Facebook Partners Conference Demo 2018

As part of Facebook's partner relationship with Caravelo we submitted a demonstration video for the conference.

Colloborating with our Marketing team, I helped mockup, record and edit our submission video.

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